Dell-New Horizons
| ← Background of Emirates Airlines | Human Resource Management → |
Strategies to Increase Sales Revenue
Dell is one of the world’s leading companies in production as well as selling of computers. Over the last two decades from 1980 to 2000, the company has been making tremendous growth in its annual sales revenue. For instance, in 1990 to 2000 it was able to record a yearly growth of 30%. This can be attributed to a good management as well as marketing strategies that has been adapted by the company management for the last two decades. Within the next seven years the company intends to make its sales revenue growing up to $ US 60 billion. The company management intends to achieve its target by 2007. For the company to reach its intended goal it needs to make annual growth in sales of about $ U.S 6 billions annually. Company should realize that for its target there is a number of strategies that needs to be adapted in the area of production as well as marketing with an aim of ensuring that the company realizes its intended sales mark by 2007.
First, Dell needs to come up with computer products that are of high quality that meets specific needs of the customers. This will help the company to be at par with its level of production compared with its competitors giving the company a competitive advantage. This production strategy will enable the company to attract many contracts from large corporations, thereby enabling the company to meet its annual sales target since it will be in apposition to increase its annual demand with a bigger margin. The second thing that the company’s marketing department needs to do is to create new market segments that will enable the company offer more personalized services (Laermer & Simmons, 2007). Such action will allow Dell to attract the ever-growing demand of computers in some emerging markets, especially in developing countries. Being in a position to capture the emerging markets, the company will be able to make large sales volumes on yearly bases, thereby managing to achieve its annual sales volume. Dell also needs to adapt a localized production strategy, whereby it will open production plant in each and every region of the world in order to enable the company tap in all the emerging world markets and take advantage of low cost production that is available in different regions of the globe. Reduced production cost will enable the company to sell its products at lower prices compared to its competitors. Finally, Dell needs to employ various marketing strategies such as sales promotion, advertisement among others to make its products desirable in existing and new markets.
Implications of the Strategies
There is a number of implications that come with the company adapting the above strategies as it aims to achieve its annual sales target. Dell management needs to be well prepared to meet the various challenges that are likely to arise out of the company adapting to the above scenarios as means of increasing its sales volume. In the world of business there is a number of things that keeps on changing, and these changes have high implication in the revenues as well as other activities of a given business organization. There are cost implications, organizational structures as well as marketing implications that Dell as a business organization should be prepared to face.
First, in its expansion of strategy of opening workstations in all the regions around the globe, the company must be prepared to invest a huge amount of capital in order to meet its expansion goals at a full capacity. The shareholders of the company should not expect any dividends from the sales realized as a result of the company’s expansion strategy that is aimed at increasing the sales revenue to a $U.S 60 billion mark by 2007. The individual workstations at early stages will be recovering the cost that is used to set them up. This means that the expansion strategy of the company will be a costly venture that the management team should be fully prepared to support for its successful completion.
Secondly, for the company to remain competitive annually it needs to produce highly innovative as well as high quality products. For this goal to be achieved, the company needs to invest heavily in marketing research for it to release high quality product in the market (Laermer & Simmons, 2007). This means that Dell as a corporation will be required to invest a lot of cash in research and development activities within the next seven years for it to realize its annual sales growth target. Therefore, the company will be faced with high cost implications, where it will be required to invest in activities that do not bring immediate returns to the company. On the other hand, for the company to arrive at its annual sales target, it needs to invest heavily in the promotional activities such as advertisement and sales promotion that require huge amount of capital especially in emerging markets.
In conclusion, the company management should be well prepared to fully face the challenges that come with its annual sales expansion strategy in order for company to meet its annual sales target by 2007.
Buy fast essay of premium quality on business!
|
Jennifer C.
Sulphur, LA
|
|
|
Your writer did a great job on my history paper. I didn’t have to lift a finger, yet I received an A+. I read the paper and felt like I learned an entire semester’s worth of information. That’s how good it was! |
||
|
Nancy B.
Lawrence, KS
|
|
|
I accidentally read the wrong chapters for my history assignment. Therefore, when it came down to the wire and I needed to hand in my history paper, I had to reach out for help very quickly. Your writers were able to put something together for me so fast! I couldn’t believe it! I handed the paper in and got a very high score on it. I was stunned! Thank you so much for your help! |
||
|
Melissa C.
Rochester, NY
|
|
|
I am completely satisfied with the paper I purchased from your company. I only wish I had known about you last year when I took an F grade for not being able to complete a paper on time. The work you did was marvelous. Whenever I find myself falling behind in my school work, I will be sure to pass along some of my more difficult written assignments to you |
||
|
Hannah B.
Tulsa, OK
|
|
|
I am happy. I am happy because I got an A+ on my research paper. I did this by hiring the professional writers at EssaysEmpire.com to write it for me. It was everything I had hoped it would be. Thanks, EssaysEmpire.com! |
||
|
Mark R.
Seattle, WA
|
|
|
I am so happy with my term paper. The writer did a spectacular job!! Thanks to the writing team and also to the customer service team. |
||
|
David H.
New York, NY
|
|
|
I want to thank each writer who participated in helping with my large project. I know they spent a lot of energy turning out an admirable product, and I feel good for having hired them to take on this important project. EssaysEmpire.com is reputed as the best writing company on the Internet. Now, I know first hand, that you live up to that reputation. I could not have asked for a better deal. |
||
|
Ramona R.
Sparks, NV
|
|
|
Thank you for doing such stellar work on my paper. How anyone could write a paper this well on a subject this boring, is beyond me. When I tried to write it myself, I thought it would have put my professor to sleep! Your writers made it sound so interesting! I really appreciate that. Thanks a million! |
||
|
Mark C.
Mexico City, MX
|
|
|
Thanks to EssaysEmpire.com, I was able to keep my GPA up and will be graduating soon. I really needed assistance with my writing. I aced everything else, but I have always had problems expressing myself in writing. The writers at EssaysEmpire.com took the ball and ran with it! Because of them, I am going to graduate. Thank you, from the bottom of my heart, for all of the valuable assistance. |
||
|
Sylvia S.
Ardmore, OK
|
|
|
Dear EssaysEmpire.com, Over the last couple of years, I have used your writing service for a total of five times. I have never had the same writer twice, but I have had excellent results with the writers who were assigned to my projects. I could easily recommend you guys. You’re the greatest! |
||
|
Sarah H.
Brooklyn, NY
|
|
|
As always, I can count on EssaysEmpire.com to never let me down. I had to place an emergency order and was worried that I had not given the writer enough time to do a good job. I was wrong. They did a tremendous job! Thanks ever so much! |
||
|
Hillary M.
Santa Cruz, CA
|
|
|
I received 100 points out of a possible 100 for the paper that you wrote for me. |
||
|
Sharon Q.
Lexington, OK
|
|
|
Working with your writers is always such a pleasure. Thanks again. |
||
|
Sarah M.
Portland, OR
|
|
|
Today was the perfect day to make an A+! It convinced me that there are solutions to problems that seem impossible to solve. When I realized that the due date for my paper was coming up quickly, I felt like there was nothing I could do. If I didn’t hand in my paper on time, I would get an F and fail the course. However, I had to study for 3 major exams and write two other papers. My roommate suggested that I turn the paper over to you guys, which I did, and voila! I got an A+ on it and the problem was solved. Thank you, EssaysEmpire.com and to your writers and staff. You are a great writing service. |
||
|
Beverly S.
Cambridge, MA
|
|
|
I appreciate the help your wring service gave me with my biology paper. I have never cared much for biology. It is a tough subject for me to grasp. This is why I needed so much help with my paper. The writer absolutely understood the whole topic and turned out work that would have made anyone proud. Thanks a million for the great paper. |
||
|
Josef H.
Houston, TX
|
|
|
The topic for my assigned essay was very intense. It involved a lot of research and knowledge of the subject. The writer who took care of it for me seemed to be a real expert. I found that so impressive! I just had to drop a line to let you know how much I appreciated the work he did. |
||
|
Thomas C.
Louisville, KY
|
|
|
I loved the paper that your writers helped me with. They wrote from a very interesting perspective that I had never even considered. My teacher was happy with the work, and so was I. Thank you very much. |
||
|
Mark M.
Cambridge, MA
|
|
|
The paper I ordered from EssaysEmpire.com is incomparable! Thanks for doing such stellar work. I have recommended your services to a few other folks who plan to try you out soon. EssaysEmpire.com gets my vote for best writing service every time. |
||
|
Sanjaya K.
Calcutta, INDIA
|
|
|
I am fully satisfied with my research paper. It cannot have been easy for your writers to compose! The topic is called, "PARALLEL ALGORITHM FOR MULTI-DIMENSIONAL MATRIX MULTIPLICATION OPERATIONS REPRESENTATION USING KARNAUGH MAP”. That is a very difficult topic! However, your writers developed an algorithm, included a diagram and a graph and related multi-dimensional matrix multiplication perfectly. I am thrilled with the work I received and will be using your company again in the near future. Thank you for all of your hard work on this project. I love it! |
||
|
Mary R.
New York
|
|
|
Writer #48376 was very easy to work with. My professor made some changes to his requirements after he had assigned the paper. All I had to do was call your customer service and request to speak with the writer directly. Was able to relay the changes that my professor wanted, and he (writer #48376) accommodated them with no problem. I thought that was great. No headaches and perfect work. I couldn’t ask for a better experience! |
||
|
Alexandra Z.
Dallas, TX
|
|
|
I am sitting here reading over what your writing service offers and I just realized that you are the only one that offers free rewrites and full guarantees on your work. This tells me that you are an honest company that I want to do business with. |
||