Dell-New Horizons
| ← Background of Emirates Airlines | Human Resource Management → |
Strategies to Increase Sales Revenue
Dell is one of the world’s leading companies in production as well as selling of computers. Over the last two decades from 1980 to 2000, the company has been making tremendous growth in its annual sales revenue. For instance, in 1990 to 2000 it was able to record a yearly growth of 30%. This can be attributed to a good management as well as marketing strategies that has been adapted by the company management for the last two decades. Within the next seven years the company intends to make its sales revenue growing up to $ US 60 billion. The company management intends to achieve its target by 2007. For the company to reach its intended goal it needs to make annual growth in sales of about $ U.S 6 billions annually. Company should realize that for its target there is a number of strategies that needs to be adapted in the area of production as well as marketing with an aim of ensuring that the company realizes its intended sales mark by 2007.
First, Dell needs to come up with computer products that are of high quality that meets specific needs of the customers. This will help the company to be at par with its level of production compared with its competitors giving the company a competitive advantage. This production strategy will enable the company to attract many contracts from large corporations, thereby enabling the company to meet its annual sales target since it will be in apposition to increase its annual demand with a bigger margin. The second thing that the company’s marketing department needs to do is to create new market segments that will enable the company offer more personalized services (Laermer & Simmons, 2007). Such action will allow Dell to attract the ever-growing demand of computers in some emerging markets, especially in developing countries. Being in a position to capture the emerging markets, the company will be able to make large sales volumes on yearly bases, thereby managing to achieve its annual sales volume. Dell also needs to adapt a localized production strategy, whereby it will open production plant in each and every region of the world in order to enable the company tap in all the emerging world markets and take advantage of low cost production that is available in different regions of the globe. Reduced production cost will enable the company to sell its products at lower prices compared to its competitors. Finally, Dell needs to employ various marketing strategies such as sales promotion, advertisement among others to make its products desirable in existing and new markets.
Implications of the Strategies
There is a number of implications that come with the company adapting the above strategies as it aims to achieve its annual sales target. Dell management needs to be well prepared to meet the various challenges that are likely to arise out of the company adapting to the above scenarios as means of increasing its sales volume. In the world of business there is a number of things that keeps on changing, and these changes have high implication in the revenues as well as other activities of a given business organization. There are cost implications, organizational structures as well as marketing implications that Dell as a business organization should be prepared to face.
First, in its expansion of strategy of opening workstations in all the regions around the globe, the company must be prepared to invest a huge amount of capital in order to meet its expansion goals at a full capacity. The shareholders of the company should not expect any dividends from the sales realized as a result of the company’s expansion strategy that is aimed at increasing the sales revenue to a $U.S 60 billion mark by 2007. The individual workstations at early stages will be recovering the cost that is used to set them up. This means that the expansion strategy of the company will be a costly venture that the management team should be fully prepared to support for its successful completion.
Secondly, for the company to remain competitive annually it needs to produce highly innovative as well as high quality products. For this goal to be achieved, the company needs to invest heavily in marketing research for it to release high quality product in the market (Laermer & Simmons, 2007). This means that Dell as a corporation will be required to invest a lot of cash in research and development activities within the next seven years for it to realize its annual sales growth target. Therefore, the company will be faced with high cost implications, where it will be required to invest in activities that do not bring immediate returns to the company. On the other hand, for the company to arrive at its annual sales target, it needs to invest heavily in the promotional activities such as advertisement and sales promotion that require huge amount of capital especially in emerging markets.
In conclusion, the company management should be well prepared to fully face the challenges that come with its annual sales expansion strategy in order for company to meet its annual sales target by 2007.
Buy fast essay of premium quality on business!
|
Millie P.
Jackson, WY
|
|
|
Thanks goes out to the writer who filled my order. He did everything right the first time around. I had to ask for one tiny revision, but that was my own fault for leaving it out of the directions. |
||
|
Sylvia S.
Ardmore, OK
|
|
|
Dear EssaysEmpire.com, Over the last couple of years, I have used your writing service for a total of five times. I have never had the same writer twice, but I have had excellent results with the writers who were assigned to my projects. I could easily recommend you guys. You’re the greatest! |
||
|
Tommy Davids
Singapore, CH
|
|
| EssaysEmpire.com knows how to do the things that it takes to instill confidence in their customers. They can be counted on every time, to deliver high quality service and high quality writing at prices that we can afford. I would never use any other writing company. “If it ain’t broke, don’t fix it.” It ain’t broke! | ||
|
Sylvia B.
Lakeview, MA
|
|
|
Your writers did an excellent job writing my four papers last semester. I don’t think I could have possibly made it through the semester without any help of EssaysEmpire.com. I deeply appreciate the help |
||
|
Pierre W.
Memphis, TN
|
|
|
There are four things that I look for in a good writing service. #1. They have to be fast. A good writing service won’t miss an important deadline. #2. A good writing service will let customers actually talk to the writer who is working on their customer’s papers, so the customer can work out important details. #3. A good writing service will have a user-friendly website that is easy for the customer to use and #4, a good writing service will offer quality guarantees. EssaysEmpire.com meets all of this criteria and more. EssaysEmpire.com is the best writing service and has the reputation to prove it. I wouldn’t even consider using another writing service since experiencing the excellence that is EssaysEmpire.com! |
||
|
Susan L.
Ashland, OR
|
|
|
The writer who worked on my paper far exceeded what I asked of him. The paper is better than I thought it would be. I got an A+ on it! Thanks! |
||
|
Allen P.
Denver, CO
|
|
|
Writer #3827 is a great writer! I got an A+ on my very first paper of the term. This is the way to set the pace for the rest of the term. Thanks! |
||
|
Fred H.
Berkeley, CA
|
|
|
Thank you for doing what you do. You helped a lot of my friends, and now you have helped me. You provide a valuable service to students who need to get over writing hurdles. |
||
|
Trilly M.
Spokane, WA
|
|
|
I just had to let you know how much I appreciated receiving a paper back that was of quality that high. I will recommend your writing service to other people I know. You guys do great work. |
||
|
Doreen A.
Malibu, CA
|
|
|
Due to a family emergency, I was unable to complete a very important paper. Thanks to EssaysEmpire.com, I was able to hand in a well written paper and not sacrifice my grade. I will be forever grateful to your writing service for providing such outstanding work. Thank you so much. |
||
|
Celine H.
Calistoga, CA
|
|
|
Thanks for doing a great job on a paper that was an important part of my semester. You guys rock! |
||
|
Steve C.
Marion, NE
|
|
|
Thank you so much! I was assigned a paper that I found impossible to write. I did the reading. I did the research. However, regardless of my weak attempts, I could not formulate a cogent paper. I needed help, and EssaysEmpire.com’s writers were there for me. Customer service even arranged for me to speak with the person who was working on my paper personally. I had a lot of concerns, because my professor was very picky. However, EssaysEmpire.com was able to handle the order with no problem |
||
|
Langley R.
Los Angeles, CA
|
|
|
One of the things that I appreciate most about EssaysEmpire.com, is that they don’t resell your paper. Only you own it, if you hire them to write something. Other writing services that I have used, just circulate the same paper over and over, and if you get caught turning one in, too bad. You are expelled. EssaysEmpire.com will even give you a plagiarism report after they run it through their anti-plagiarism check. Such details set EssaysEmpire.com above the rest. |
||
|
Phil E.
South Hadley, MA
|
|
|
So often, when one deals with customer service, he or she is treated rudely. That was not the case with EssaysEmpire.com. The agents were helpful and friendly, knowledable and concerned. I, for one, was astounded with their competence. When it came down to the actual written material that I ordered, it was much better than I had anticipated. There are clearly some expert writers who work for EssaysEmpire.com. I would rate this writing service as exceptional, 5 stars out of 5 stars. I will happily return when I need help with another written work. |
||
|
Kyle N.
Tempe, AZ
|
|
|
Dear Sirs: I have just placed my third order from EssaysEmpire.com this term. I feel confident that my paper will be written on time and that the quality of it will be out of the ballpark. The first two papers I ordered from you got A+ marks, and I know this one will, too. It is so great to be able to sit back and concern myself with my reading and exams while you do the difficult writing projects for me. That is really great. You guys are a class act! |
||
|
Patti F.
Boulder, CO
|
|
|
I have complete confidence in the quality of the work that I order from your writing service. You have always been the prime example of what a writing service should be. |
||
|
Tricia A.
Calabasas, CA
|
|
|
Thanks for everything. I like your writing service a lot. Your staff is friendly and they’re always open. The papers that you’ve written for me have been very good. |
||
|
Carolyn C.
Norman, OK
|
|
|
My paper was completed 3 days earlier than I had requested it. It needed no revisions and was much better than I had imagined. Thanks, EssaysEmpire.com! |
||
|
Stephanie M.
Bath, ME
|
|
|
This is the fourth A+ in a row from EssaysEmpire.com! Thanks! |
||
|
Steve Y.
Ft. Worth, TX
|
|
|
I would just like to say that I am tremendously happy with the two papers that were written for me by the EssaysEmpire.com writers. They were just what I ordered….only better. |
||