How Coca-ColasРІР‚в„ў Philanthropy Matches its Core Competencies
← International Logistics & Supply Chain Management | BUPA and NHS → |
Corporate philanthropy is described as the pattern by companies of all manners big or small, and sectors’ doing charitable contributions to deal with the social, economic and extra emerges, as part of their general corporate citizenship strategy. And strategic philanthropy is the synergistic exercise of organizational center competencies to deal with key stakeholders concerns and to attain equally organizational and social benefits .It emerged in the 1980s as a management practice to sustain social accountability in organizations in the United States. It involves the following in a corporation; the employees, that is understanding their needs and core skills, organizational expertise which involves the equipments, knowledge and financial resources and finally the capacity to tie employees, customers, suppliers and societal demands with the central assets.
For several reasons big corporations are essentially accountable for determining the perceptive of strategic philanthropy practice. First large cooperation has developed a set-up and organizational unit to direct this flexible feature of their social responsibilities. As part of a company’s’ contribution to the society coca-cola has practiced several philanthropy programmes for example it has a better pay for the local workers in the under-developed countries, it has supported local communities sports, it has supported the construction of sports grounds in several countries, it has cheaper brands for selected countries, it has supported local water supply and several other community developments.
Coca-cola has several philanthropies that match its core competencies. It has been noted by former coca-cola CEO Roberto Goizueta “By embracing a strategic approach to philanthropy, corporations fulfill their responsibilities to their shareholders and their commitment to the community.
A strategic view has been taken by coca-cola company by taking the role in the society. This has been embraced in several ways by linking the company’s recourses and operating practices to the stakeholder’s concerns. For example while recognizing the innumerable of problems in the today’s world, coca-cola has preferred to center its energies and resources to the environment. Like it has supported world wildlife fund project by supporting it with $20-million to preserve its seven main rivers worldwide, and plans to modify its bottling practices to lessen water use and reduce on pollution. Under this plan the company will make up to 76gallons of water. The saved water will be used to recover water competence to sugarcane producers and other providers of ingredients for its projects. Coca-cola has offered finances and proficiency around the world to maintain collaborations that respond to these environmental alarms. This matches its core competency of marketing the company will have a competitive advantage while marketing its products.
Coca-cola has worked with the local communities, governmental and non-governmental organizations. It has backed projects applicable to community needs and it has focused on those areas that make exceptional and sustainable disparity. With its global philanthropic arm, the coca-cola foundation strive daily to be receptive to the citizenship prioritiesing the global communities where they live and work. It has devoted itself by bettering the quality of life in the communities where it does its business. Its investment priorities reproduce on the global and nature of business and focuses on the global pillars which include: water stewardship, lively healthy living, community recycling and education. This matches its core competency of brand building because many communities that have been assisted by coca-cola will tend to buy its products, the company’s image is appreciated and reckoned, and it’s the most admired soft drink accessible, its brand logo has on no account been mistaken that’s why many consumers feel contented while purchasing the product.
The reorganization of the company is a philanthropic move that has helped it. Many employees from the old outer affairs are now reapplying for the jobs in the latest division this has helped the company match it core competency of administrative competency in that the company is well organized and is running well. It has ensured the company wins in providing the best products to its clients.
Conclusion
Coca-cola corporate philanthropy has helped it improve its bottom line. Consumers argue that they switch to better brand if the price and quality are equal and this is what coca-cola is embracing. This has also improved customer devotion and enhanced reputation and eminence in the community.
- BUPA and NHS
- Case Study - Ryanair - The Low Fares Airline
- International Logistics & Supply Chain Management
- International Business
![]() |
Nancy T.
Little Rock, AR
|
|
The quality of the work produced by your professional writers is second to none. No wonder you have the reputation for being the best writing service online! You certainly met up to all of my expectations! You’re the best, for sure. |
![]() |
Mary R.
New York
|
|
Writer #48376 was very easy to work with. My professor made some changes to his requirements after he had assigned the paper. All I had to do was call your customer service and request to speak with the writer directly. Was able to relay the changes that my professor wanted, and he (writer #48376) accommodated them with no problem. I thought that was great. No headaches and perfect work. I couldn’t ask for a better experience! |
![]() |
Tiffany E.
Monroe, LA
|
|
I am 100% satisfied with the writer that you assigned to my project. This person understood exactly what I needed, even though I’m not the best communicator and the instructions were tedious and difficult. I felt certain I would have to send my paper back for a number of revisions, but I didn’t. The writer was able to convey exactly what I wished to express and he did it in record time!Thanks for everything. EssaysEmpire.com is the greatest! |
![]() |
Morgan W.
Eugene, OR
|
|
I don’t see how anyone could write a paper about something as boring as the psychology of the two year old, could make it sound so interesting, but your writers managed to pull it off. Thank you for putting forth such a concerted effort to do a good job. I really appreciate it. I will use your service again |
![]() |
George Sparlin
Nashville, TN
|
|
You guys are fabulous to offer such amazing guarantees for your work. I hired you for my last two papers because there was no risk involved. That was a pretty attractive option, if you ask me. Of course, I didnРІР‚в„ўt have to cash in on any kind of guarantee, because the work was perfect! Go figure. Thank you, EssaysEmpire.com. |
![]() |
Steve P.
Portland, OR
|
|
I am beginning to understand why your writing service was recommended to me so highly. Everything you do is a cut above your competition. You’re really great! |
![]() |
Billie N.
Atlanta, GA
|
|
EssaysEmpire.com is the only writing company that I can trust with my important writing projects. I have learned that I can count on your quality and ability without fail. Thank you, EssaysEmpire.com, for only hiring the best writers. I wouldn’t dream of using any other writing service. |
![]() |
Rob B.
Tulsa, OK
|
|
I needed APA formatting, EssaysEmpire.com’s writers gave me APA formatting. I needed 2000 words. EssaysEmpire.com’s writers gave me 2000 words. I needed an A+ on my paper to bring up my GPA. EssaysEmpire.com gave me a paper that got an A+. I am a happy person, thanks to EssaysEmpire.com! |
![]() |
Kris K.
San Francisco, CA
|
|
I would like to say thanks to writer #48376 for doing such an astonishing job on my paper. I really gave him very little to go on. Still, he was able to do the research and come up with a champion paper for me. I am speechless. I didn’t expect anything nearly this good. |
![]() |
Mike G.
Rochester, NY
|
|
Your writing service is different from other writing services. Yours is the only one I have ever dealt with that I can truthfully say is legitimate. The staff is very professional. The writers are the best in the business. I am pleased with the results of my last three orders and plan to return for more soon. |
![]() |
David H.
New York, NY
|
|
I want to thank each writer who participated in helping with my large project. I know they spent a lot of energy turning out an admirable product, and I feel good for having hired them to take on this important project. EssaysEmpire.com is reputed as the best writing company on the Internet. Now, I know first hand, that you live up to that reputation. I could not have asked for a better deal. |
![]() |
Joyce T.
New Orleans, LA
|
|
I was trying to choose between EssaysEmpire.com and another online writing service and I didn’t know which one to pick. Then, I began to read reviews. I didn’t read even one thing negative about EssaysEmpire.com, and the other site was fraught with complaints. I went with EssaysEmpire.com, and it turned out that all the good things I had read about the service were true. My paper was fully guaranteed, but it was A-1 quality. The customer service people were great. The prices were right. Now, I am a devoted fan. When I need help with my writing, I go straight to EssaysEmpire.com! |
![]() |
Benjamin P.
Beaumont, TX
|
|
Thank you for your diligence! Your writers got it right down to the last word! I appreciate how closely they paid attention. |
![]() |
Patti F.
Boulder, CO
|
|
I have complete confidence in the quality of the work that I order from your writing service. You have always been the prime example of what a writing service should be. |
![]() |
Glynnis H.
Ft. Smith, AR
|
|
Hello! I just had to stop what I was doing to let you know how grateful I am that I found your excellent writing service. I have had to use you three times now, and each time, I have been 100% satisfied with the work that you did. Your writers are absolutely outstanding. I am very, very happy with everything you have written for me. |
![]() |
Marcy V.
Paris, FR
|
|
Given the short amount of time I gave your writers to create my term paper, I was amazed by how good it was when I received it back! It appeared they had spent months writing it, rather than just one week. Thank you, EssaysEmpire.com! I enjoyed doing business with you. You are a fabulous writing company. |
![]() |
Thomas C.
Louisville, KY
|
|
I loved the paper that your writers helped me with. They wrote from a very interesting perspective that I had never even considered. My teacher was happy with the work, and so was I. Thank you very much. |
![]() |
Royce B.
Dallas, TX
|
|
It is so refreshing to work with a writing service as professional as EssaysEmpire.com. Everything from your website, to your customer service workers to the writing itself, is top rate. I recommend you highly to anyone who will listen. |
![]() |
Pierre W.
Memphis, TN
|
|
There are four things that I look for in a good writing service. #1. They have to be fast. A good writing service won’t miss an important deadline. #2. A good writing service will let customers actually talk to the writer who is working on their customer’s papers, so the customer can work out important details. #3. A good writing service will have a user-friendly website that is easy for the customer to use and #4, a good writing service will offer quality guarantees. EssaysEmpire.com meets all of this criteria and more. EssaysEmpire.com is the best writing service and has the reputation to prove it. I wouldn’t even consider using another writing service since experiencing the excellence that is EssaysEmpire.com! |
![]() |
Trilly M.
Spokane, WA
|
|
I just had to let you know how much I appreciated receiving a paper back that was of quality that high. I will recommend your writing service to other people I know. You guys do great work. |