How Coca-Colas’ Philanthropy Matches its Core Competencies
← International Logistics & Supply Chain Management | BUPA and NHS → |
Corporate philanthropy is described as the pattern by companies of all manners big or small, and sectors’ doing charitable contributions to deal with the social, economic and extra emerges, as part of their general corporate citizenship strategy. And strategic philanthropy is the synergistic exercise of organizational center competencies to deal with key stakeholders concerns and to attain equally organizational and social benefits .It emerged in the 1980s as a management practice to sustain social accountability in organizations in the United States. It involves the following in a corporation; the employees, that is understanding their needs and core skills, organizational expertise which involves the equipments, knowledge and financial resources and finally the capacity to tie employees, customers, suppliers and societal demands with the central assets.
For several reasons big corporations are essentially accountable for determining the perceptive of strategic philanthropy practice. First large cooperation has developed a set-up and organizational unit to direct this flexible feature of their social responsibilities. As part of a company’s’ contribution to the society coca-cola has practiced several philanthropy programmes for example it has a better pay for the local workers in the under-developed countries, it has supported local communities sports, it has supported the construction of sports grounds in several countries, it has cheaper brands for selected countries, it has supported local water supply and several other community developments.
Coca-cola has several philanthropies that match its core competencies. It has been noted by former coca-cola CEO Roberto Goizueta “By embracing a strategic approach to philanthropy, corporations fulfill their responsibilities to their shareholders and their commitment to the community.
A strategic view has been taken by coca-cola company by taking the role in the society. This has been embraced in several ways by linking the company’s recourses and operating practices to the stakeholder’s concerns. For example while recognizing the innumerable of problems in the today’s world, coca-cola has preferred to center its energies and resources to the environment. Like it has supported world wildlife fund project by supporting it with $20-million to preserve its seven main rivers worldwide, and plans to modify its bottling practices to lessen water use and reduce on pollution. Under this plan the company will make up to 76gallons of water. The saved water will be used to recover water competence to sugarcane producers and other providers of ingredients for its projects. Coca-cola has offered finances and proficiency around the world to maintain collaborations that respond to these environmental alarms. This matches its core competency of marketing the company will have a competitive advantage while marketing its products.
Coca-cola has worked with the local communities, governmental and non-governmental organizations. It has backed projects applicable to community needs and it has focused on those areas that make exceptional and sustainable disparity. With its global philanthropic arm, the coca-cola foundation strive daily to be receptive to the citizenship prioritiesing the global communities where they live and work. It has devoted itself by bettering the quality of life in the communities where it does its business. Its investment priorities reproduce on the global and nature of business and focuses on the global pillars which include: water stewardship, lively healthy living, community recycling and education. This matches its core competency of brand building because many communities that have been assisted by coca-cola will tend to buy its products, the company’s image is appreciated and reckoned, and it’s the most admired soft drink accessible, its brand logo has on no account been mistaken that’s why many consumers feel contented while purchasing the product.
The reorganization of the company is a philanthropic move that has helped it. Many employees from the old outer affairs are now reapplying for the jobs in the latest division this has helped the company match it core competency of administrative competency in that the company is well organized and is running well. It has ensured the company wins in providing the best products to its clients.
Conclusion
Coca-cola corporate philanthropy has helped it improve its bottom line. Consumers argue that they switch to better brand if the price and quality are equal and this is what coca-cola is embracing. This has also improved customer devotion and enhanced reputation and eminence in the community.
- BUPA and NHS
- Case Study - Ryanair - The Low Fares Airline
- International Logistics & Supply Chain Management
- International Business
![]() |
Stephanie K.
Stowe, VT
|
|
Dear Sirs: Just a quick note to let you know that I appreciate your working on my paper so quickly. I did get it in time to turn it in for the deadline, even though I hadn’t given you much notice. I made a very good grade on it and was much relieved. Thanks again. You rock. |
![]() |
Steve Y.
Ft. Worth, TX
|
|
I would just like to say that I am tremendously happy with the two papers that were written for me by the EssaysEmpire.com writers. They were just what I ordered….only better. |
![]() |
Mark M.
Cambridge, MA
|
|
The paper I ordered from EssaysEmpire.com is incomparable! Thanks for doing such stellar work. I have recommended your services to a few other folks who plan to try you out soon. EssaysEmpire.com gets my vote for best writing service every time. |
![]() |
Zola R.
Salulita, MX
|
|
The paper that I bought from EssaysEmpire.com was a whole lot better than I thought it would be. Thank you for the excellent service and product. I will be happy to recommend you to my friends. |
![]() |
Sylvia B.
Lakeview, MA
|
|
Your writers did an excellent job writing my four papers last semester. I don’t think I could have possibly made it through the semester without any help of EssaysEmpire.com. I deeply appreciate the help |
![]() |
Tricia A.
Calabasas, CA
|
|
Thanks for everything. I like your writing service a lot. Your staff is friendly and they’re always open. The papers that you’ve written for me have been very good. |
![]() |
Glen M.
Oakland, CA
|
|
Your writers are awesome! I got an A and two A+’s on the papers that they wrote for me! |
![]() |
Trilly M.
Spokane, WA
|
|
I just had to let you know how much I appreciated receiving a paper back that was of quality that high. I will recommend your writing service to other people I know. You guys do great work. |
![]() |
Quincy S.
Cambridge, MA
|
|
You guys did a super job on my paper. The work definitely exceeded my expectations and eased my anxiety. This was the first time I had hired a writing service. The transaction was seamless. I would use you guys again in a heartbeat! No questions asked. You’re the best, hands down. |
![]() |
Delaine A.
Taos, NM
|
|
I had a question about the pricing. As I glanced through the EssaysEmpire.com website, I noticed that they were offering a lot for not all that much money. I spoke to a customer service person and she told me that the prices I saw on the website were accurate. Therefore, I ordered my first paper, not expecting all that much. What I got back was a brilliantly written essay that earned an A+ mark! Wow! I am impressed! |
![]() |
Josef H.
Houston, TX
|
|
The topic for my assigned essay was very intense. It involved a lot of research and knowledge of the subject. The writer who took care of it for me seemed to be a real expert. I found that so impressive! I just had to drop a line to let you know how much I appreciated the work he did. |
![]() |
Melissa C.
Rochester, NY
|
|
I am completely satisfied with the paper I purchased from your company. I only wish I had known about you last year when I took an F grade for not being able to complete a paper on time. The work you did was marvelous. Whenever I find myself falling behind in my school work, I will be sure to pass along some of my more difficult written assignments to you |
![]() |
Kaylie B.
Casper, WY
|
|
Thank you, EssaysEmpire.com, for being the one writing service that I can always depend upon. You are reliable, honest and you do great work. I have been happy with every order I have placed with you |
![]() |
Shirley R.
Casper, WY
|
|
I would be honored to recommend your writing service to all of my friends. I don’t usually recommend anything unless I truly believe it to be a good thing. EssaysEmpire.com is a good thing! |
![]() |
Rob B.
Tulsa, OK
|
|
I needed APA formatting, EssaysEmpire.com’s writers gave me APA formatting. I needed 2000 words. EssaysEmpire.com’s writers gave me 2000 words. I needed an A+ on my paper to bring up my GPA. EssaysEmpire.com gave me a paper that got an A+. I am a happy person, thanks to EssaysEmpire.com! |
![]() |
Pierre W.
Memphis, TN
|
|
There are four things that I look for in a good writing service. #1. They have to be fast. A good writing service won’t miss an important deadline. #2. A good writing service will let customers actually talk to the writer who is working on their customer’s papers, so the customer can work out important details. #3. A good writing service will have a user-friendly website that is easy for the customer to use and #4, a good writing service will offer quality guarantees. EssaysEmpire.com meets all of this criteria and more. EssaysEmpire.com is the best writing service and has the reputation to prove it. I wouldn’t even consider using another writing service since experiencing the excellence that is EssaysEmpire.com! |
![]() |
Steve C.
Marion, NE
|
|
Thank you so much! I was assigned a paper that I found impossible to write. I did the reading. I did the research. However, regardless of my weak attempts, I could not formulate a cogent paper. I needed help, and EssaysEmpire.com’s writers were there for me. Customer service even arranged for me to speak with the person who was working on my paper personally. I had a lot of concerns, because my professor was very picky. However, EssaysEmpire.com was able to handle the order with no problem |
![]() |
Marcy V.
Paris, FR
|
|
Given the short amount of time I gave your writers to create my term paper, I was amazed by how good it was when I received it back! It appeared they had spent months writing it, rather than just one week. Thank you, EssaysEmpire.com! I enjoyed doing business with you. You are a fabulous writing company. |
![]() |
David H.
New York, NY
|
|
I want to thank each writer who participated in helping with my large project. I know they spent a lot of energy turning out an admirable product, and I feel good for having hired them to take on this important project. EssaysEmpire.com is reputed as the best writing company on the Internet. Now, I know first hand, that you live up to that reputation. I could not have asked for a better deal. |
![]() |
John G.
Erie, PA
|
|
Thanks goes out to the writers who presented me with the best paper I have ever turned in. My professor was so impressed with it that he took excerpts from it to put in his class handouts on how to write the perfect paper. EssaysEmpire.com, you made me one proud student today! |