Starbuck Strategic Control and Innovation
← American Business, Culture and Ethics: Hawaii | Strategic Management → |
Strategic control can be described as a well coordinated management process aimed at tracking the strategy during the implementation. It detects any potential problem areas, and makes required adjustments. It therefore becomes necessary to have an effective tracking system to analyze the progress of the strategy implementation, and make the necessary adjustments for the implementation to get back in track.
There are four types of strategic control. Premise control is meant to check detect and make assessment that the premise is still valid taking into consideration the environmental and industry factors. The monitoring of the premise in this case would be to assess if the coffee shops are in locations that serve customers as well as the distance of the processing industry from the suppliers who are the coffee farmers (Tuck School of Business at Dartmouth, 2002).
Strategic surveillance is designed to check and monitor the effects of those events, inside and outside the organization that might affect the implementation. Special alert control is to monitor and assess the reconsideration of the company’s strategy as a result of an unexpected event that may require the organization to reassess the current strategic situation. It requires a crisis team and must have a contingency plan. Starbuck received negative publicity that originated from a conflict with Global Exchange on the fair trade policy. This is an external influence which had an effect on the implementation. A crisis team was formed to come up with a strategy to get the original strategic control back in truck.
Implementation control is designed to check and monitor any changes in the strategy after considering the outcome of the incremental actions on the overall strategy. It is done through monitoring of strategic thrusts and milestone reviews. After the negative publicity with Global Exchange it was recommended that Starbuck management should come up with an implementation control that suggested a change in sourcing the coffee beans so that to allow and accommodate the fair trade policy.
Operational control is concerned with ensuring that daily actions are in line with the company’s objectives. The operational control implemented was to ensure that Starbuck maintained offering the best services to its customers and to maximize on the shareholders profit. A strategy control was to be implemented to achieve this goal
Innovation and Entrepreneurship
According to Pearce & Robinson, (2008) invention of processes, new services or products are promoted by innovation initiatives which the company implements. Innovation has become a mantra, innovate or die (Hamel, Harvard Business Review). Through innovative strategies, the management should invent new ways to improve both the product and its services to customers, in order to add value to its products and remain competitive. Starbuck should start its innovation process by inventing new ways of processing its coffee. A survey should be taken to record the unmet desires of the customer as well as study the competition.
Starbuck should apply both process innovation and product innovation. In satisfying the customer, the expected results will be increased profitability (yield improvement), higher sales and hence shareholders satisfaction. For Starbuck to remain competitive and the leading coffee supplier there is a need to apply the kaizen rule by introducing a process that is always trying to improve the company’s products and processes (Tuck School of Business at Dartmouth, 2002). Incremental innovation should be applied, where simple changes in the existing product are introduced. The Starbuck management should keep up with their entrepreneurial application where the process involves everyone from the CEO to the marketing managers. They should keep using the process of identifying a need and continuous improvement to keep the competition away. Moreover, the adoption of technology in their operation is chisel cutting edge strategy which not only make them efficient but also penetrate and develop new markets.
To support these innovations and to keep up with the entrepreneurial success the shareholders have been the main financial resources for the Company since 1992 when it went public.
- Strategic Management
- Wal-Mart Case Analyses
- American Business, Culture and Ethics: Hawaii
- Steel and Iron Export in China
![]() |
Kaylie B.
Casper, WY
|
|
Thank you, EssaysEmpire.com, for being the one writing service that I can always depend upon. You are reliable, honest and you do great work. I have been happy with every order I have placed with you |
![]() |
Louise O.
Oakland, CA.
|
|
The A+ that I got on the paper that I ordered from you, helped boost my grade up an entire letter grade! Thanks, EssaysEmpire.com! |
![]() |
Melissa C.
Rochester, NY
|
|
I am completely satisfied with the paper I purchased from your company. I only wish I had known about you last year when I took an F grade for not being able to complete a paper on time. The work you did was marvelous. Whenever I find myself falling behind in my school work, I will be sure to pass along some of my more difficult written assignments to you |
![]() |
Carolyn C.
Norman, OK
|
|
My paper was completed 3 days earlier than I had requested it. It needed no revisions and was much better than I had imagined. Thanks, EssaysEmpire.com! |
![]() |
Pierre W.
Memphis, TN
|
|
There are four things that I look for in a good writing service. #1. They have to be fast. A good writing service won’t miss an important deadline. #2. A good writing service will let customers actually talk to the writer who is working on their customer’s papers, so the customer can work out important details. #3. A good writing service will have a user-friendly website that is easy for the customer to use and #4, a good writing service will offer quality guarantees. EssaysEmpire.com meets all of this criteria and more. EssaysEmpire.com is the best writing service and has the reputation to prove it. I wouldn’t even consider using another writing service since experiencing the excellence that is EssaysEmpire.com! |
![]() |
Nancy T.
Little Rock, AR
|
|
The quality of the work produced by your professional writers is second to none. No wonder you have the reputation for being the best writing service online! You certainly met up to all of my expectations! You’re the best, for sure. |
![]() |
Patti F.
Boulder, CO
|
|
I have complete confidence in the quality of the work that I order from your writing service. You have always been the prime example of what a writing service should be. |
![]() |
Fred H.
Berkeley, CA
|
|
Thank you for doing what you do. You helped a lot of my friends, and now you have helped me. You provide a valuable service to students who need to get over writing hurdles. |
![]() |
Zola R.
Salulita, MX
|
|
The paper that I bought from EssaysEmpire.com was a whole lot better than I thought it would be. Thank you for the excellent service and product. I will be happy to recommend you to my friends. |
![]() |
Shirley R.
Casper, WY
|
|
I would be honored to recommend your writing service to all of my friends. I don’t usually recommend anything unless I truly believe it to be a good thing. EssaysEmpire.com is a good thing! |
![]() |
Royce E.
Dallas, TX
|
|
I first approached EssaysEmpire.com with skepticism. However, now, I have none. I am convinced that you are probably the best writing service on the Internet. Plus, you don’t overcharge, as so many writing services do. Thank you for the quality writing at affordable prices. You offer such a valuable service to students such as me. |
![]() |
Kyle N.
Tempe, AZ
|
|
Dear Sirs: I have just placed my third order from EssaysEmpire.com this term. I feel confident that my paper will be written on time and that the quality of it will be out of the ballpark. The first two papers I ordered from you got A+ marks, and I know this one will, too. It is so great to be able to sit back and concern myself with my reading and exams while you do the difficult writing projects for me. That is really great. You guys are a class act! |
![]() |
Morgan W.
Eugene, OR
|
|
I don’t see how anyone could write a paper about something as boring as the psychology of the two year old, could make it sound so interesting, but your writers managed to pull it off. Thank you for putting forth such a concerted effort to do a good job. I really appreciate it. I will use your service again |
![]() |
Phoebe K.
Madison, CT
|
|
I find your writing company to be professional, proficient and perfect. Your papers are always so good! They make good reading, in addition to being well written assignments. I can tell your writers really know their stuff! |
![]() |
Josef H.
Houston, TX
|
|
The topic for my assigned essay was very intense. It involved a lot of research and knowledge of the subject. The writer who took care of it for me seemed to be a real expert. I found that so impressive! I just had to drop a line to let you know how much I appreciated the work he did. |
![]() |
Greg C.
Atlanta, GA
|
|
Your writing service is phenomenal. I love the fact that EssaysEmpire.com is even open on Christmas day. You never close, and that tells me that you are dedicated to students like me who might need help over the holidays or any time. The work you do is superior to that of other writing services. I’d say that overall, one simply can’t beat EssaysEmpire.com. Thanks for all that you do for students like me. |
![]() |
Grace T.
Purcell, OK
|
|
Thank you for assuring that only the best writers work for you. It doesn’t matter which writer has been assigned to my projects since I started using your services. Every time I get a paper written, it is perfect. |
![]() |
Thomas C.
Louisville, KY
|
|
I loved the paper that your writers helped me with. They wrote from a very interesting perspective that I had never even considered. My teacher was happy with the work, and so was I. Thank you very much. |
![]() |
Jaffar M.
Salt Lake City, UT
|
|
My sincere thanks for a job well done. My professor loved my paper and commended me for handing in the one that your writing service helped me with. The paper flowed very well. It was logical and intelligent-sounding. I was very pleased overall. |
![]() |
Joyce T.
New Orleans, LA
|
|
I was trying to choose between EssaysEmpire.com and another online writing service and I didn’t know which one to pick. Then, I began to read reviews. I didn’t read even one thing negative about EssaysEmpire.com, and the other site was fraught with complaints. I went with EssaysEmpire.com, and it turned out that all the good things I had read about the service were true. My paper was fully guaranteed, but it was A-1 quality. The customer service people were great. The prices were right. Now, I am a devoted fan. When I need help with my writing, I go straight to EssaysEmpire.com! |