Starbuck Strategic Control and Innovation
← American Business, Culture and Ethics: Hawaii | Strategic Management → |
Strategic control can be described as a well coordinated management process aimed at tracking the strategy during the implementation. It detects any potential problem areas, and makes required adjustments. It therefore becomes necessary to have an effective tracking system to analyze the progress of the strategy implementation, and make the necessary adjustments for the implementation to get back in track.
There are four types of strategic control. Premise control is meant to check detect and make assessment that the premise is still valid taking into consideration the environmental and industry factors. The monitoring of the premise in this case would be to assess if the coffee shops are in locations that serve customers as well as the distance of the processing industry from the suppliers who are the coffee farmers (Tuck School of Business at Dartmouth, 2002).
Strategic surveillance is designed to check and monitor the effects of those events, inside and outside the organization that might affect the implementation. Special alert control is to monitor and assess the reconsideration of the company’s strategy as a result of an unexpected event that may require the organization to reassess the current strategic situation. It requires a crisis team and must have a contingency plan. Starbuck received negative publicity that originated from a conflict with Global Exchange on the fair trade policy. This is an external influence which had an effect on the implementation. A crisis team was formed to come up with a strategy to get the original strategic control back in truck.
Implementation control is designed to check and monitor any changes in the strategy after considering the outcome of the incremental actions on the overall strategy. It is done through monitoring of strategic thrusts and milestone reviews. After the negative publicity with Global Exchange it was recommended that Starbuck management should come up with an implementation control that suggested a change in sourcing the coffee beans so that to allow and accommodate the fair trade policy.
Operational control is concerned with ensuring that daily actions are in line with the company’s objectives. The operational control implemented was to ensure that Starbuck maintained offering the best services to its customers and to maximize on the shareholders profit. A strategy control was to be implemented to achieve this goal
Innovation and Entrepreneurship
According to Pearce & Robinson, (2008) invention of processes, new services or products are promoted by innovation initiatives which the company implements. Innovation has become a mantra, innovate or die (Hamel, Harvard Business Review). Through innovative strategies, the management should invent new ways to improve both the product and its services to customers, in order to add value to its products and remain competitive. Starbuck should start its innovation process by inventing new ways of processing its coffee. A survey should be taken to record the unmet desires of the customer as well as study the competition.
Starbuck should apply both process innovation and product innovation. In satisfying the customer, the expected results will be increased profitability (yield improvement), higher sales and hence shareholders satisfaction. For Starbuck to remain competitive and the leading coffee supplier there is a need to apply the kaizen rule by introducing a process that is always trying to improve the company’s products and processes (Tuck School of Business at Dartmouth, 2002). Incremental innovation should be applied, where simple changes in the existing product are introduced. The Starbuck management should keep up with their entrepreneurial application where the process involves everyone from the CEO to the marketing managers. They should keep using the process of identifying a need and continuous improvement to keep the competition away. Moreover, the adoption of technology in their operation is chisel cutting edge strategy which not only make them efficient but also penetrate and develop new markets.
To support these innovations and to keep up with the entrepreneurial success the shareholders have been the main financial resources for the Company since 1992 when it went public.
- Strategic Management
- Wal-Mart Case Analyses
- American Business, Culture and Ethics: Hawaii
- Steel and Iron Export in China
![]() |
Glen M.
Oakland, CA
|
|
Your writers are awesome! I got an A and two A+’s on the papers that they wrote for me! |
![]() |
Steve Y.
Ft. Worth, TX
|
|
I would just like to say that I am tremendously happy with the two papers that were written for me by the EssaysEmpire.com writers. They were just what I ordered….only better. |
![]() |
Cleo P.
Oakland, CA
|
|
I submitted my order as a ‘rush order’. I only had 2 days to get my paper finished and I just felt like I was sinking. I didn’t understand the material I was writing about, and I didn’t know what I was going to do. My friend recommended EssaysEmpire.com. I had very little lost by attempting to use this writing service, so I did. It was an excellent move on my part, because, not only was my paper finished on time. It was also excellently written. I will always be grateful to my friend for recommending your service. It is wonderful. |
![]() |
Della M.
Belfast, IR
|
|
I had to turn on my laptop for the express purpose of writing to you. I had to let you know what lifesavers you people are! I had never even considered hiring a professional writer to help me and was almost resigned to dropping out of school altogether. Then, I thought about it, and asked myself what it would hurt to try EssaysEmpire.com for just one paper. That paper was written astonishingly well! From that one paper, I learned many of the things that I did not know about writing. It was perfect, so I learned all about formatting in the APA style. I learned a lot, so I want to thank you for that. |
![]() |
Sharon Q.
Lexington, OK
|
|
Working with your writers is always such a pleasure. Thanks again. |
![]() |
Terry M.
Sparta, NJ
|
|
I got an A+ on the paper that you guys wrote for me. I can’t believe it! THANKS!!!! Many, many thanks! This A+ added those few extra points that I needed to stay on the Dean’s Honor List. You’re the greatest, EssaysEmpire.com! |
![]() |
Zola R.
Salulita, MX
|
|
The paper that I bought from EssaysEmpire.com was a whole lot better than I thought it would be. Thank you for the excellent service and product. I will be happy to recommend you to my friends. |
![]() |
Tiffany E.
Monroe, LA
|
|
I am 100% satisfied with the writer that you assigned to my project. This person understood exactly what I needed, even though I’m not the best communicator and the instructions were tedious and difficult. I felt certain I would have to send my paper back for a number of revisions, but I didn’t. The writer was able to convey exactly what I wished to express and he did it in record time!Thanks for everything. EssaysEmpire.com is the greatest! |
![]() |
Grace G.
London, UK
|
|
I was quite satisfied with the results of my paper order. EssaysEmpire.com sure has some good writers! I thought it might just be some college kids who were writing in their spare time to earn some extra bucks. No! EssaysEmpire.com hires legitimate writers. They all seem to be well educated and intelligent, too. My paper was terrific! |
![]() |
Mark C.
Mexico City, MX
|
|
Thanks to EssaysEmpire.com, I was able to keep my GPA up and will be graduating soon. I really needed assistance with my writing. I aced everything else, but I have always had problems expressing myself in writing. The writers at EssaysEmpire.com took the ball and ran with it! Because of them, I am going to graduate. Thank you, from the bottom of my heart, for all of the valuable assistance. |
![]() |
Enrico V.
San Diego, CA
|
|
I was really happy about the speedy turn around time for my paper. It is rare to find a writing service that can write things so quickly without taking away from their quality. Hats off to EssaysEmpire.com! |
![]() |
Mia W.
Amherst, MA
|
|
Dear EssaysEmpire.com, I would like to put in a good word for Writer #32412. He was really under the gun. I didn’t give him much notice because I had my dates mixed up and my paper was due sooner than I expected. He didn’t let me down, though. He wrote until the paper was perfected. I handed it in on time got an A+ and wish your writers could accept tips, because I would leave this guy a HUGE one! |
![]() |
Fred H.
Berkeley, CA
|
|
Thank you for doing what you do. You helped a lot of my friends, and now you have helped me. You provide a valuable service to students who need to get over writing hurdles. |
![]() |
Thomas C.
Louisville, KY
|
|
I loved the paper that your writers helped me with. They wrote from a very interesting perspective that I had never even considered. My teacher was happy with the work, and so was I. Thank you very much. |
![]() |
Melissa C.
Rochester, NY
|
|
I am completely satisfied with the paper I purchased from your company. I only wish I had known about you last year when I took an F grade for not being able to complete a paper on time. The work you did was marvelous. Whenever I find myself falling behind in my school work, I will be sure to pass along some of my more difficult written assignments to you |
![]() |
Steve P.
Portland, OR
|
|
I am beginning to understand why your writing service was recommended to me so highly. Everything you do is a cut above your competition. You’re really great! |
![]() |
Doreen A.
Malibu, CA
|
|
Due to a family emergency, I was unable to complete a very important paper. Thanks to EssaysEmpire.com, I was able to hand in a well written paper and not sacrifice my grade. I will be forever grateful to your writing service for providing such outstanding work. Thank you so much. |
![]() |
Josef H.
Houston, TX
|
|
The topic for my assigned essay was very intense. It involved a lot of research and knowledge of the subject. The writer who took care of it for me seemed to be a real expert. I found that so impressive! I just had to drop a line to let you know how much I appreciated the work he did. |
![]() |
Kaylie B.
Casper, WY
|
|
Thank you, EssaysEmpire.com, for being the one writing service that I can always depend upon. You are reliable, honest and you do great work. I have been happy with every order I have placed with you |
![]() |
Marcy V.
Paris, FR
|
|
Given the short amount of time I gave your writers to create my term paper, I was amazed by how good it was when I received it back! It appeared they had spent months writing it, rather than just one week. Thank you, EssaysEmpire.com! I enjoyed doing business with you. You are a fabulous writing company. |