Starbuck Strategic Control and Innovation
← American Business, Culture and Ethics: Hawaii | Strategic Management → |
Strategic control can be described as a well coordinated management process aimed at tracking the strategy during the implementation. It detects any potential problem areas, and makes required adjustments. It therefore becomes necessary to have an effective tracking system to analyze the progress of the strategy implementation, and make the necessary adjustments for the implementation to get back in track.
There are four types of strategic control. Premise control is meant to check detect and make assessment that the premise is still valid taking into consideration the environmental and industry factors. The monitoring of the premise in this case would be to assess if the coffee shops are in locations that serve customers as well as the distance of the processing industry from the suppliers who are the coffee farmers (Tuck School of Business at Dartmouth, 2002).
Strategic surveillance is designed to check and monitor the effects of those events, inside and outside the organization that might affect the implementation. Special alert control is to monitor and assess the reconsideration of the company’s strategy as a result of an unexpected event that may require the organization to reassess the current strategic situation. It requires a crisis team and must have a contingency plan. Starbuck received negative publicity that originated from a conflict with Global Exchange on the fair trade policy. This is an external influence which had an effect on the implementation. A crisis team was formed to come up with a strategy to get the original strategic control back in truck.
Implementation control is designed to check and monitor any changes in the strategy after considering the outcome of the incremental actions on the overall strategy. It is done through monitoring of strategic thrusts and milestone reviews. After the negative publicity with Global Exchange it was recommended that Starbuck management should come up with an implementation control that suggested a change in sourcing the coffee beans so that to allow and accommodate the fair trade policy.
Operational control is concerned with ensuring that daily actions are in line with the company’s objectives. The operational control implemented was to ensure that Starbuck maintained offering the best services to its customers and to maximize on the shareholders profit. A strategy control was to be implemented to achieve this goal
Innovation and Entrepreneurship
According to Pearce & Robinson, (2008) invention of processes, new services or products are promoted by innovation initiatives which the company implements. Innovation has become a mantra, innovate or die (Hamel, Harvard Business Review). Through innovative strategies, the management should invent new ways to improve both the product and its services to customers, in order to add value to its products and remain competitive. Starbuck should start its innovation process by inventing new ways of processing its coffee. A survey should be taken to record the unmet desires of the customer as well as study the competition.
Starbuck should apply both process innovation and product innovation. In satisfying the customer, the expected results will be increased profitability (yield improvement), higher sales and hence shareholders satisfaction. For Starbuck to remain competitive and the leading coffee supplier there is a need to apply the kaizen rule by introducing a process that is always trying to improve the company’s products and processes (Tuck School of Business at Dartmouth, 2002). Incremental innovation should be applied, where simple changes in the existing product are introduced. The Starbuck management should keep up with their entrepreneurial application where the process involves everyone from the CEO to the marketing managers. They should keep using the process of identifying a need and continuous improvement to keep the competition away. Moreover, the adoption of technology in their operation is chisel cutting edge strategy which not only make them efficient but also penetrate and develop new markets.
To support these innovations and to keep up with the entrepreneurial success the shareholders have been the main financial resources for the Company since 1992 when it went public.
- Strategic Management
- Wal-Mart Case Analyses
- American Business, Culture and Ethics: Hawaii
- Steel and Iron Export in China
![]() |
Patti F.
Boulder, CO
|
|
I have complete confidence in the quality of the work that I order from your writing service. You have always been the prime example of what a writing service should be. |
![]() |
Glynnis H.
Ft. Smith, AR
|
|
Hello! I just had to stop what I was doing to let you know how grateful I am that I found your excellent writing service. I have had to use you three times now, and each time, I have been 100% satisfied with the work that you did. Your writers are absolutely outstanding. I am very, very happy with everything you have written for me. |
![]() |
Joyce T.
New Orleans, LA
|
|
I was trying to choose between EssaysEmpire.com and another online writing service and I didn’t know which one to pick. Then, I began to read reviews. I didn’t read even one thing negative about EssaysEmpire.com, and the other site was fraught with complaints. I went with EssaysEmpire.com, and it turned out that all the good things I had read about the service were true. My paper was fully guaranteed, but it was A-1 quality. The customer service people were great. The prices were right. Now, I am a devoted fan. When I need help with my writing, I go straight to EssaysEmpire.com! |
![]() |
Hillary M.
Santa Cruz, CA
|
|
I received 100 points out of a possible 100 for the paper that you wrote for me. |
![]() |
Mark M.
Cambridge, MA
|
|
The paper I ordered from EssaysEmpire.com is incomparable! Thanks for doing such stellar work. I have recommended your services to a few other folks who plan to try you out soon. EssaysEmpire.com gets my vote for best writing service every time. |
![]() |
Mia W.
Amherst, MA
|
|
Dear EssaysEmpire.com, I would like to put in a good word for Writer #32412. He was really under the gun. I didn’t give him much notice because I had my dates mixed up and my paper was due sooner than I expected. He didn’t let me down, though. He wrote until the paper was perfected. I handed it in on time got an A+ and wish your writers could accept tips, because I would leave this guy a HUGE one! |
![]() |
Stephanie K.
Stowe, VT
|
|
Dear Sirs: Just a quick note to let you know that I appreciate your working on my paper so quickly. I did get it in time to turn it in for the deadline, even though I hadn’t given you much notice. I made a very good grade on it and was much relieved. Thanks again. You rock. |
![]() |
Barry M.
Seattle, WA.
|
|
BRAVO! EssaysEmpire.com has done it again. I have just received another A+ for an EssaysEmpire.com paper! Thanks!Thanks! |
![]() |
Steve C.
Marion, NE
|
|
Thank you so much! I was assigned a paper that I found impossible to write. I did the reading. I did the research. However, regardless of my weak attempts, I could not formulate a cogent paper. I needed help, and EssaysEmpire.com’s writers were there for me. Customer service even arranged for me to speak with the person who was working on my paper personally. I had a lot of concerns, because my professor was very picky. However, EssaysEmpire.com was able to handle the order with no problem |
![]() |
Carolyn C.
Norman, OK
|
|
My paper was completed 3 days earlier than I had requested it. It needed no revisions and was much better than I had imagined. Thanks, EssaysEmpire.com! |
![]() |
James C.
New Orleans, LA
|
|
I am required to do more writing this semester that I possibly have time for. Right after class, I have to go straight to my job. It’s a good thing I have EssaysEmpire.com to help me out with the writing. You guys always do such excellent work. Thanks! |
![]() |
Louise O.
Oakland, CA.
|
|
The A+ that I got on the paper that I ordered from you, helped boost my grade up an entire letter grade! Thanks, EssaysEmpire.com! |
![]() |
Rob B.
Tulsa, OK
|
|
I needed APA formatting, EssaysEmpire.com’s writers gave me APA formatting. I needed 2000 words. EssaysEmpire.com’s writers gave me 2000 words. I needed an A+ on my paper to bring up my GPA. EssaysEmpire.com gave me a paper that got an A+. I am a happy person, thanks to EssaysEmpire.com! |
![]() |
Brianne H.
Tampa, FL
|
|
The paper that I purchased from EssaysEmpire.com was well written. Thank you. I will have another order for you soon. Since I was so happy with the way things went, I see no reason to use any other writing service. Your service delivers the goods, just like you say you will. |
![]() |
Royce B.
Dallas, TX
|
|
It is so refreshing to work with a writing service as professional as EssaysEmpire.com. Everything from your website, to your customer service workers to the writing itself, is top rate. I recommend you highly to anyone who will listen. |
![]() |
Mark R.
Seattle, WA
|
|
I am so happy with my term paper. The writer did a spectacular job!! Thanks to the writing team and also to the customer service team. |
![]() |
Melissa C.
Rochester, NY
|
|
I am completely satisfied with the paper I purchased from your company. I only wish I had known about you last year when I took an F grade for not being able to complete a paper on time. The work you did was marvelous. Whenever I find myself falling behind in my school work, I will be sure to pass along some of my more difficult written assignments to you |
![]() |
Sylvia S.
Ardmore, OK
|
|
Dear EssaysEmpire.com, Over the last couple of years, I have used your writing service for a total of five times. I have never had the same writer twice, but I have had excellent results with the writers who were assigned to my projects. I could easily recommend you guys. You’re the greatest! |
![]() |
Kris K.
San Francisco, CA
|
|
I would like to say thanks to writer #48376 for doing such an astonishing job on my paper. I really gave him very little to go on. Still, he was able to do the research and come up with a champion paper for me. I am speechless. I didn’t expect anything nearly this good. |
![]() |
Bryce F.
Capistrano, CA
|
|
Thanks for the excellent job that you guys did on my history assignment and my bio research paper. I never could have done this on my own. |