K.F.C Pink Bucket Advert
← War on Terror | Gun Control → |
These are the words of the K.F.C advert that is supposed to help save lives of people dying of breast cancer. This is a worthy course by all standards but promoting the consumption of fried chicken the right advertising strategy for Susan Komen? Medical research has shown that fried may be one cause of cancer. Are we trying to solve one problem while creating another in the near future? I think the advert should promote the eating of healthy food such as organic vegetables. Then we would be helping reduce chances of more people getting cancer while helping save those who have breast cancer.
The campaign is about purchasing fried chicken from K.F.C who in turn will contribute 50cents towards the Susan Komen’s cure for breast cancer. The advert has elicited mixed feelings from its views. Some like it but majority are appalled that an advert seeking to raise funds to eradicate breast cancer woud promote the consumption of fried foods. In a society where majority of the people are obese should we be promoting foods that may lead to them suffering from diabetes.
The concept of raising funds through a small donation for every pink bucket is brilliant. What I do not agree on is the choice of food people are being encouraged to purchase. The advert is also simple and straight forward and its is able to capture audiences quickly. What I would chance in the advert is the food being promoted.
The target audience would remain the same. What I would be promoting is the consumption of a healthier substitute which will have numerous benefits to the consumers while contributing the much needed money for finding a cure for breast cancer.
I would change the placement of the advert. The original advert was placed on the K.F.C website. It was also placed as a TV advert. The new advert would be placed in the website of the company endorsing the campaign that is the chain of grocery stores and farmers markets selling the organic products and contributing a fraction of the price to Susan G. Komen for cure of breast cancer. In addition it would also appear in the Susan G. Komen for cure website. The TV adverts would also continue in the usual time slots purchased.
I would change the food being promoted. I would prefer if the advert was promoting the consumption of organic vegetables and fruits. In this case Susan Komen for cure would enter into partnership with are farmers markets and grocery stores that stock organic products. It would be decided how much will be contributed for say every $10 worth of organic vegetables and fruits purchased.
The ethos in the original campaign is the need to raise funds through collective contribution when we purchase the K.F.C fried chicken. The idea to come together to help victims of breast cancer means as a society we are choosing to be our brothers keeper. However, I feel that the support of fried foods by Susan Komen is both misleading and inappropriate. The endorsement of fast foods is wrong especially from an organization claiming to be seeking to help victims of breast cancer while promoting one of the food groups that is thought to cause cancer in the first place. In the new advert the original ethos of coming together to help victims of breast cancer will be maintained. However, the food group endorsed will be appropriate and encourage people to a healthier lifestyle.
The logos in the original advert are those of K. F. C on the pink buckets and Susan G. Komen for the cure logo. In the new advert the Susan G. Komen for cure logo would be maintained but another logo for company or organization selling the organic vegetables and fruits would be sought.
The Pathos in the original advert is the use of pity for victims of breast cancer and the need for the society to help raise funds to help the Susan G. Komen for cure charity. It appeals to people’s sense of responsibility to help eradicate one of the biggest health challenge faced by women all over the world. It is also a way of the K.F.C sense of corporate responsibility will benefit from increased sales. The pathos in the new advert will not change. It will aim at invoking the same feelings as the previous advert only this time using a healthier food group.
Though the contribution is for a worthy cause, the promotion of consumption of more fried foods in a society already under siege by the high number of obese people is both irresponsible and misleading. We should try to solve the problem of breast cancer yet create future problems such as increased cases of obesity, diabetes and other forms of cancer. My ad campaign is better because it will raise funds for Susan G. Komen for cure charity while promoting Americans to consume healthy organic products.
![]() |
Josef H.
Houston, TX
|
|
The topic for my assigned essay was very intense. It involved a lot of research and knowledge of the subject. The writer who took care of it for me seemed to be a real expert. I found that so impressive! I just had to drop a line to let you know how much I appreciated the work he did. |
![]() |
Phoebe K.
Madison, CT
|
|
I find your writing company to be professional, proficient and perfect. Your papers are always so good! They make good reading, in addition to being well written assignments. I can tell your writers really know their stuff! |
![]() |
Sanjaya K.
Calcutta, INDIA
|
|
I am fully satisfied with my research paper. It cannot have been easy for your writers to compose! The topic is called, "PARALLEL ALGORITHM FOR MULTI-DIMENSIONAL MATRIX MULTIPLICATION OPERATIONS REPRESENTATION USING KARNAUGH MAP”. That is a very difficult topic! However, your writers developed an algorithm, included a diagram and a graph and related multi-dimensional matrix multiplication perfectly. I am thrilled with the work I received and will be using your company again in the near future. Thank you for all of your hard work on this project. I love it! |
![]() |
Katy A.
London, England
|
|
Your writers are very good at what they do. I would recommend your service to anyone. It is impressive and it doesn’t cost too much. |
![]() |
Tricia A.
Calabasas, CA
|
|
Thanks for everything. I like your writing service a lot. Your staff is friendly and they’re always open. The papers that you’ve written for me have been very good. |
![]() |
Allen P.
Denver, CO
|
|
Writer #3827 is a great writer! I got an A+ on my very first paper of the term. This is the way to set the pace for the rest of the term. Thanks! |
![]() |
Philipa W.
Rome, ITALY
|
|
The paper that your writers did for me on the topic of, The Psychological Effects of Fluorescent Lighting in the Workplace,” was right on the money! They included my long list of customizations and did not charge extra for them. The formatting was just right. There were no grammatical errors. The length was what it was supposed to be. I am so happy that I chose to let the EssaysEmpire.com writers take care of my paper for me. I will choose this writing service again without hesitation. |
![]() |
Terry M.
Sparta, NJ
|
|
I got an A+ on the paper that you guys wrote for me. I can’t believe it! THANKS!!!! Many, many thanks! This A+ added those few extra points that I needed to stay on the Dean’s Honor List. You’re the greatest, EssaysEmpire.com! |
![]() |
Patti F.
Boulder, CO
|
|
I have complete confidence in the quality of the work that I order from your writing service. You have always been the prime example of what a writing service should be. |
![]() |
George Sparlin
Nashville, TN
|
|
You guys are fabulous to offer such amazing guarantees for your work. I hired you for my last two papers because there was no risk involved. That was a pretty attractive option, if you ask me. Of course, I didn’t have to cash in on any kind of guarantee, because the work was perfect! Go figure. Thank you, EssaysEmpire.com. |
![]() |
Ohjasi O.
Tokyo, JP
|
|
The essay that your writers turned out for me far exceeded what I was expecting. It even came with a plagiarism report to prove that it was original. The customer service center was the picture of perfection, too. I loved everything about using EssaysEmpire.com and plan to use your services again. You are one class act! |
![]() |
Hillary M.
Santa Cruz, CA
|
|
I received 100 points out of a possible 100 for the paper that you wrote for me. |
![]() |
Millie P.
Jackson, WY
|
|
Thanks goes out to the writer who filled my order. He did everything right the first time around. I had to ask for one tiny revision, but that was my own fault for leaving it out of the directions. |
![]() |
James C.
New Orleans, LA
|
|
I am required to do more writing this semester that I possibly have time for. Right after class, I have to go straight to my job. It’s a good thing I have EssaysEmpire.com to help me out with the writing. You guys always do such excellent work. Thanks! |
![]() |
Lonnie K.
Falcon Crest, MA
|
|
I work very long hours. Therefore, I sometimes run behind in my school assignments. This is especially true for the long written assignments. It is so great to know that I can always count on EssaysEmpire.com to help me out. The papers that I buy from you are excellent, without fail. I really appreciate your help . Thanks for everything. |
![]() |
Jaffar M.
Salt Lake City, UT
|
|
My sincere thanks for a job well done. My professor loved my paper and commended me for handing in the one that your writing service helped me with. The paper flowed very well. It was logical and intelligent-sounding. I was very pleased overall. |
![]() |
Fred H.
Berkeley, CA
|
|
Thank you for doing what you do. You helped a lot of my friends, and now you have helped me. You provide a valuable service to students who need to get over writing hurdles. |
![]() |
Kathy M.
Las Cruces, NM
|
|
To EssaysEmpire.com: Thank you for my outstanding paper. When I read it, I knew that I would get an A+ on it. Also, thanks for adding all of the pertinent details that I asked you to customize. You did a brilliant job. Just brilliant. |
![]() |
Pierre W.
Memphis, TN
|
|
There are four things that I look for in a good writing service. #1. They have to be fast. A good writing service won’t miss an important deadline. #2. A good writing service will let customers actually talk to the writer who is working on their customer’s papers, so the customer can work out important details. #3. A good writing service will have a user-friendly website that is easy for the customer to use and #4, a good writing service will offer quality guarantees. EssaysEmpire.com meets all of this criteria and more. EssaysEmpire.com is the best writing service and has the reputation to prove it. I wouldn’t even consider using another writing service since experiencing the excellence that is EssaysEmpire.com! |
![]() |
Mike G.
Rochester, NY
|
|
Your writing service is different from other writing services. Yours is the only one I have ever dealt with that I can truthfully say is legitimate. The staff is very professional. The writers are the best in the business. I am pleased with the results of my last three orders and plan to return for more soon. |