K.F.C Pink Bucket Advert
| ← War on Terror | Gun Control → |
These are the words of the K.F.C advert that is supposed to help save lives of people dying of breast cancer. This is a worthy course by all standards but promoting the consumption of fried chicken the right advertising strategy for Susan Komen? Medical research has shown that fried may be one cause of cancer. Are we trying to solve one problem while creating another in the near future? I think the advert should promote the eating of healthy food such as organic vegetables. Then we would be helping reduce chances of more people getting cancer while helping save those who have breast cancer.
The campaign is about purchasing fried chicken from K.F.C who in turn will contribute 50cents towards the Susan Komen’s cure for breast cancer. The advert has elicited mixed feelings from its views. Some like it but majority are appalled that an advert seeking to raise funds to eradicate breast cancer woud promote the consumption of fried foods. In a society where majority of the people are obese should we be promoting foods that may lead to them suffering from diabetes.
The concept of raising funds through a small donation for every pink bucket is brilliant. What I do not agree on is the choice of food people are being encouraged to purchase. The advert is also simple and straight forward and its is able to capture audiences quickly. What I would chance in the advert is the food being promoted.
The target audience would remain the same. What I would be promoting is the consumption of a healthier substitute which will have numerous benefits to the consumers while contributing the much needed money for finding a cure for breast cancer.
I would change the placement of the advert. The original advert was placed on the K.F.C website. It was also placed as a TV advert. The new advert would be placed in the website of the company endorsing the campaign that is the chain of grocery stores and farmers markets selling the organic products and contributing a fraction of the price to Susan G. Komen for cure of breast cancer. In addition it would also appear in the Susan G. Komen for cure website. The TV adverts would also continue in the usual time slots purchased.
I would change the food being promoted. I would prefer if the advert was promoting the consumption of organic vegetables and fruits. In this case Susan Komen for cure would enter into partnership with are farmers markets and grocery stores that stock organic products. It would be decided how much will be contributed for say every $10 worth of organic vegetables and fruits purchased.
The ethos in the original campaign is the need to raise funds through collective contribution when we purchase the K.F.C fried chicken. The idea to come together to help victims of breast cancer means as a society we are choosing to be our brothers keeper. However, I feel that the support of fried foods by Susan Komen is both misleading and inappropriate. The endorsement of fast foods is wrong especially from an organization claiming to be seeking to help victims of breast cancer while promoting one of the food groups that is thought to cause cancer in the first place. In the new advert the original ethos of coming together to help victims of breast cancer will be maintained. However, the food group endorsed will be appropriate and encourage people to a healthier lifestyle.
The logos in the original advert are those of K. F. C on the pink buckets and Susan G. Komen for the cure logo. In the new advert the Susan G. Komen for cure logo would be maintained but another logo for company or organization selling the organic vegetables and fruits would be sought.
The Pathos in the original advert is the use of pity for victims of breast cancer and the need for the society to help raise funds to help the Susan G. Komen for cure charity. It appeals to people’s sense of responsibility to help eradicate one of the biggest health challenge faced by women all over the world. It is also a way of the K.F.C sense of corporate responsibility will benefit from increased sales. The pathos in the new advert will not change. It will aim at invoking the same feelings as the previous advert only this time using a healthier food group.
Though the contribution is for a worthy cause, the promotion of consumption of more fried foods in a society already under siege by the high number of obese people is both irresponsible and misleading. We should try to solve the problem of breast cancer yet create future problems such as increased cases of obesity, diabetes and other forms of cancer. My ad campaign is better because it will raise funds for Susan G. Komen for cure charity while promoting Americans to consume healthy organic products.
|
Kyle N.
Tempe, AZ
|
|
|
Dear Sirs: I have just placed my third order from EssaysEmpire.com this term. I feel confident that my paper will be written on time and that the quality of it will be out of the ballpark. The first two papers I ordered from you got A+ marks, and I know this one will, too. It is so great to be able to sit back and concern myself with my reading and exams while you do the difficult writing projects for me. That is really great. You guys are a class act! |
||
|
Mark R.
Seattle, WA
|
|
|
I am so happy with my term paper. The writer did a spectacular job!! Thanks to the writing team and also to the customer service team. |
||
|
Joyce T.
New Orleans, LA
|
|
|
I was trying to choose between EssaysEmpire.com and another online writing service and I didn’t know which one to pick. Then, I began to read reviews. I didn’t read even one thing negative about EssaysEmpire.com, and the other site was fraught with complaints. I went with EssaysEmpire.com, and it turned out that all the good things I had read about the service were true. My paper was fully guaranteed, but it was A-1 quality. The customer service people were great. The prices were right. Now, I am a devoted fan. When I need help with my writing, I go straight to EssaysEmpire.com! |
||
|
Alexandra Z.
Dallas, TX
|
|
|
I am sitting here reading over what your writing service offers and I just realized that you are the only one that offers free rewrites and full guarantees on your work. This tells me that you are an honest company that I want to do business with. |
||
|
David H.
New York, NY
|
|
|
I want to thank each writer who participated in helping with my large project. I know they spent a lot of energy turning out an admirable product, and I feel good for having hired them to take on this important project. EssaysEmpire.com is reputed as the best writing company on the Internet. Now, I know first hand, that you live up to that reputation. I could not have asked for a better deal. |
||
|
Pete F.
Sparta, NJ
|
|
|
Dear EssaysEmpire.com, I have never used a writing service like yours before. None of the ones I have tried previously offered the kind of guarantees that you offer. I even bought a paper that was plagiarized once. I never have to worry about things like that with EssaysEmpire.com! Thanks a million! |
||
|
Billie N.
Atlanta, GA
|
|
|
EssaysEmpire.com is the only writing company that I can trust with my important writing projects. I have learned that I can count on your quality and ability without fail. Thank you, EssaysEmpire.com, for only hiring the best writers. I wouldn’t dream of using any other writing service. |
||
|
James C.
New Orleans, LA
|
|
|
I am required to do more writing this semester that I possibly have time for. Right after class, I have to go straight to my job. It’s a good thing I have EssaysEmpire.com to help me out with the writing. You guys always do such excellent work. Thanks! |
||
|
Susan L.
Ashland, OR
|
|
|
The writer who worked on my paper far exceeded what I asked of him. The paper is better than I thought it would be. I got an A+ on it! Thanks! |
||
|
Jennifer C.
Sulphur, LA
|
|
|
Your writer did a great job on my history paper. I didn’t have to lift a finger, yet I received an A+. I read the paper and felt like I learned an entire semester’s worth of information. That’s how good it was! |
||
|
Trilly M.
Spokane, WA
|
|
|
I just had to let you know how much I appreciated receiving a paper back that was of quality that high. I will recommend your writing service to other people I know. You guys do great work. |
||
|
Kathy M.
Las Cruces, NM
|
|
|
To EssaysEmpire.com: Thank you for my outstanding paper. When I read it, I knew that I would get an A+ on it. Also, thanks for adding all of the pertinent details that I asked you to customize. You did a brilliant job. Just brilliant. |
||
|
Phil E.
South Hadley, MA
|
|
|
So often, when one deals with customer service, he or she is treated rudely. That was not the case with EssaysEmpire.com. The agents were helpful and friendly, knowledable and concerned. I, for one, was astounded with their competence. When it came down to the actual written material that I ordered, it was much better than I had anticipated. There are clearly some expert writers who work for EssaysEmpire.com. I would rate this writing service as exceptional, 5 stars out of 5 stars. I will happily return when I need help with another written work. |
||
|
Tricia A.
Calabasas, CA
|
|
|
Thanks for everything. I like your writing service a lot. Your staff is friendly and they’re always open. The papers that you’ve written for me have been very good. |
||
|
Celeste H.
San Francisco, CA
|
|
|
EssaysEmpire.com always gives me a plagiarism report to prove that the work they wrote for me is authentic. I appreciate this. It helps eliminate worry. |
||
|
Grace T.
Purcell, OK
|
|
|
Thank you for assuring that only the best writers work for you. It doesn’t matter which writer has been assigned to my projects since I started using your services. Every time I get a paper written, it is perfect. |
||
|
Tom J.
Jackson, MI
|
|
|
Many thanks to your writers and customer service representatives for helping me get through a very difficult time in my college career. I needed writing assistance and your crew came through for me, big time! My papers were written impeccably. Thanks so much! |
||
|
Delaine A.
Taos, NM
|
|
|
I had a question about the pricing. As I glanced through the EssaysEmpire.com website, I noticed that they were offering a lot for not all that much money. I spoke to a customer service person and she told me that the prices I saw on the website were accurate. Therefore, I ordered my first paper, not expecting all that much. What I got back was a brilliantly written essay that earned an A+ mark! Wow! I am impressed! |
||
|
Willow P.
Park City, UT
|
|
|
You guys do top-notch work. Time after time, I have had to rely on your help and I can say honestly that you have never let me down. Thank you so much for coming through for me every time. I am not a good writer. I try. I study hard, but when I need help, you are always there to give it to me at an affordable price. |
||
|
Phoebe K.
Madison, CT
|
|
|
I find your writing company to be professional, proficient and perfect. Your papers are always so good! They make good reading, in addition to being well written assignments. I can tell your writers really know their stuff! |
||