K.F.C Pink Bucket Advert
| ← War on Terror | Gun Control → |
These are the words of the K.F.C advert that is supposed to help save lives of people dying of breast cancer. This is a worthy course by all standards but promoting the consumption of fried chicken the right advertising strategy for Susan Komen? Medical research has shown that fried may be one cause of cancer. Are we trying to solve one problem while creating another in the near future? I think the advert should promote the eating of healthy food such as organic vegetables. Then we would be helping reduce chances of more people getting cancer while helping save those who have breast cancer.
The campaign is about purchasing fried chicken from K.F.C who in turn will contribute 50cents towards the Susan Komen’s cure for breast cancer. The advert has elicited mixed feelings from its views. Some like it but majority are appalled that an advert seeking to raise funds to eradicate breast cancer woud promote the consumption of fried foods. In a society where majority of the people are obese should we be promoting foods that may lead to them suffering from diabetes.
The concept of raising funds through a small donation for every pink bucket is brilliant. What I do not agree on is the choice of food people are being encouraged to purchase. The advert is also simple and straight forward and its is able to capture audiences quickly. What I would chance in the advert is the food being promoted.
The target audience would remain the same. What I would be promoting is the consumption of a healthier substitute which will have numerous benefits to the consumers while contributing the much needed money for finding a cure for breast cancer.
I would change the placement of the advert. The original advert was placed on the K.F.C website. It was also placed as a TV advert. The new advert would be placed in the website of the company endorsing the campaign that is the chain of grocery stores and farmers markets selling the organic products and contributing a fraction of the price to Susan G. Komen for cure of breast cancer. In addition it would also appear in the Susan G. Komen for cure website. The TV adverts would also continue in the usual time slots purchased.
I would change the food being promoted. I would prefer if the advert was promoting the consumption of organic vegetables and fruits. In this case Susan Komen for cure would enter into partnership with are farmers markets and grocery stores that stock organic products. It would be decided how much will be contributed for say every $10 worth of organic vegetables and fruits purchased.
The ethos in the original campaign is the need to raise funds through collective contribution when we purchase the K.F.C fried chicken. The idea to come together to help victims of breast cancer means as a society we are choosing to be our brothers keeper. However, I feel that the support of fried foods by Susan Komen is both misleading and inappropriate. The endorsement of fast foods is wrong especially from an organization claiming to be seeking to help victims of breast cancer while promoting one of the food groups that is thought to cause cancer in the first place. In the new advert the original ethos of coming together to help victims of breast cancer will be maintained. However, the food group endorsed will be appropriate and encourage people to a healthier lifestyle.
The logos in the original advert are those of K. F. C on the pink buckets and Susan G. Komen for the cure logo. In the new advert the Susan G. Komen for cure logo would be maintained but another logo for company or organization selling the organic vegetables and fruits would be sought.
The Pathos in the original advert is the use of pity for victims of breast cancer and the need for the society to help raise funds to help the Susan G. Komen for cure charity. It appeals to people’s sense of responsibility to help eradicate one of the biggest health challenge faced by women all over the world. It is also a way of the K.F.C sense of corporate responsibility will benefit from increased sales. The pathos in the new advert will not change. It will aim at invoking the same feelings as the previous advert only this time using a healthier food group.
Though the contribution is for a worthy cause, the promotion of consumption of more fried foods in a society already under siege by the high number of obese people is both irresponsible and misleading. We should try to solve the problem of breast cancer yet create future problems such as increased cases of obesity, diabetes and other forms of cancer. My ad campaign is better because it will raise funds for Susan G. Komen for cure charity while promoting Americans to consume healthy organic products.
|
Pierre W.
Memphis, TN
|
|
|
There are four things that I look for in a good writing service. #1. They have to be fast. A good writing service won’t miss an important deadline. #2. A good writing service will let customers actually talk to the writer who is working on their customer’s papers, so the customer can work out important details. #3. A good writing service will have a user-friendly website that is easy for the customer to use and #4, a good writing service will offer quality guarantees. EssaysEmpire.com meets all of this criteria and more. EssaysEmpire.com is the best writing service and has the reputation to prove it. I wouldn’t even consider using another writing service since experiencing the excellence that is EssaysEmpire.com! |
||
|
Steve Y.
Ft. Worth, TX
|
|
|
I would just like to say that I am tremendously happy with the two papers that were written for me by the EssaysEmpire.com writers. They were just what I ordered….only better. |
||
|
Bryce F.
Capistrano, CA
|
|
|
Thanks for the excellent job that you guys did on my history assignment and my bio research paper. I never could have done this on my own. |
||
|
Doreen A.
Malibu, CA
|
|
|
Due to a family emergency, I was unable to complete a very important paper. Thanks to EssaysEmpire.com, I was able to hand in a well written paper and not sacrifice my grade. I will be forever grateful to your writing service for providing such outstanding work. Thank you so much. |
||
|
Steve P.
Portland, OR
|
|
|
I am beginning to understand why your writing service was recommended to me so highly. Everything you do is a cut above your competition. You’re really great! |
||
|
Ramona R.
Sparks, NV
|
|
|
Thank you for doing such stellar work on my paper. How anyone could write a paper this well on a subject this boring, is beyond me. When I tried to write it myself, I thought it would have put my professor to sleep! Your writers made it sound so interesting! I really appreciate that. Thanks a million! |
||
|
Langley R.
Los Angeles, CA
|
|
|
One of the things that I appreciate most about EssaysEmpire.com, is that they don’t resell your paper. Only you own it, if you hire them to write something. Other writing services that I have used, just circulate the same paper over and over, and if you get caught turning one in, too bad. You are expelled. EssaysEmpire.com will even give you a plagiarism report after they run it through their anti-plagiarism check. Such details set EssaysEmpire.com above the rest. |
||
|
Melissa C.
Rochester, NY
|
|
|
I am completely satisfied with the paper I purchased from your company. I only wish I had known about you last year when I took an F grade for not being able to complete a paper on time. The work you did was marvelous. Whenever I find myself falling behind in my school work, I will be sure to pass along some of my more difficult written assignments to you |
||
|
Jeff M.
Baltimore, MD
|
|
|
I would like to commend your excellent writers for a job well done. They followed my directions to a tee. Thank you, EssaysEmpire.com for being who you are and for doing what you do. There is no better writing service anywhere. |
||
|
Phil E.
South Hadley, MA
|
|
|
So often, when one deals with customer service, he or she is treated rudely. That was not the case with EssaysEmpire.com. The agents were helpful and friendly, knowledable and concerned. I, for one, was astounded with their competence. When it came down to the actual written material that I ordered, it was much better than I had anticipated. There are clearly some expert writers who work for EssaysEmpire.com. I would rate this writing service as exceptional, 5 stars out of 5 stars. I will happily return when I need help with another written work. |
||
|
Mary R.
New York
|
|
|
Writer #48376 was very easy to work with. My professor made some changes to his requirements after he had assigned the paper. All I had to do was call your customer service and request to speak with the writer directly. Was able to relay the changes that my professor wanted, and he (writer #48376) accommodated them with no problem. I thought that was great. No headaches and perfect work. I couldn’t ask for a better experience! |
||
|
Kris K.
San Francisco, CA
|
|
|
I would like to say thanks to writer #48376 for doing such an astonishing job on my paper. I really gave him very little to go on. Still, he was able to do the research and come up with a champion paper for me. I am speechless. I didn’t expect anything nearly this good. |
||
|
Nancy B.
Lawrence, KS
|
|
|
I accidentally read the wrong chapters for my history assignment. Therefore, when it came down to the wire and I needed to hand in my history paper, I had to reach out for help very quickly. Your writers were able to put something together for me so fast! I couldn’t believe it! I handed the paper in and got a very high score on it. I was stunned! Thank you so much for your help! |
||
|
Philipa W.
Rome, ITALY
|
|
|
The paper that your writers did for me on the topic of, The Psychological Effects of Fluorescent Lighting in the Workplace,” was right on the money! They included my long list of customizations and did not charge extra for them. The formatting was just right. There were no grammatical errors. The length was what it was supposed to be. I am so happy that I chose to let the EssaysEmpire.com writers take care of my paper for me. I will choose this writing service again without hesitation. |
||
|
Stephanie M.
Bath, ME
|
|
|
This is the fourth A+ in a row from EssaysEmpire.com! Thanks! |
||
|
Cleo C.
Wichita, KS
|
|
|
To the writers at EssaysEmpire.com: Next week, I will be graduating with a degree in clinical psychology. Over the course of my college years, I have had to turn to you for help many times. Each and every time, you produced some of the highest quality writing my professors had ever seen. Because of you, I was able to keep a high grade point average and get into an excellent grad school. There are simply no words adequate enough to fully express my appreciation, so I’ll simply say, “thank you” and let it go at that. Please know that you are appreciated. |
||
|
Marcus H.
Eugene, OR
|
|
|
You’ve done it again! Every time I order a paper from EssaysEmpire.com, you top the last one. This latest one was the best yet. I truly do appreciate the fact that you offer such high quality writing. It never fails. With some of the other writing services online, you ever really know what you are going to get. Sometimes, they just sell you a paper that someone else has already bought. I never have to worry about things like that happening when I use EssaysEmpire.com. |
||
|
Nancy T.
Little Rock, AR
|
|
|
The quality of the work produced by your professional writers is second to none. No wonder you have the reputation for being the best writing service online! You certainly met up to all of my expectations! You’re the best, for sure. |
||
|
Della M.
Belfast, IR
|
|
|
I had to turn on my laptop for the express purpose of writing to you. I had to let you know what lifesavers you people are! I had never even considered hiring a professional writer to help me and was almost resigned to dropping out of school altogether. Then, I thought about it, and asked myself what it would hurt to try EssaysEmpire.com for just one paper. That paper was written astonishingly well! From that one paper, I learned many of the things that I did not know about writing. It was perfect, so I learned all about formatting in the APA style. I learned a lot, so I want to thank you for that. |
||
|
Cleo P.
Oakland, CA
|
|
|
I submitted my order as a ‘rush order’. I only had 2 days to get my paper finished and I just felt like I was sinking. I didn’t understand the material I was writing about, and I didn’t know what I was going to do. My friend recommended EssaysEmpire.com. I had very little lost by attempting to use this writing service, so I did. It was an excellent move on my part, because, not only was my paper finished on time. It was also excellently written. I will always be grateful to my friend for recommending your service. It is wonderful. |
||