The Persuaders
← Lewis Carroll | Individual Project Victimology → |
The ‘Persuaders’ is a film touching on the multi-billion dollar advertising and marketing industry. It was directed by Douglas Rushcoff. Its main focus is on how marketers are coming up with new ways so as to merge their message into our daily lives. The film has short case studies from different corporations on how they get to make consumers buy their products through advertised. It also discusses how marketing affects politics. Rushcoff depicts how different politicians use the tools of advertising and marketing so as to get elected, or continue to stay in office. He mentions how they can manipulate the image they want others to see so as to get elected to office and also keep that power. People tend to take the candidate as a product, but most of the time he/she does not match the portrayed product. This film focuses on how the advertisement terrain has shifted from its main objective of highlighting what the product does to the current scenario which emphasizes on what the product means (Walden, 2007).
In this film, Rushcoff shows us how we, as consumers, are trapped through advertisement. We are hit with very many advertisements everyday which trap us. Dr Luntz, a political consultant, has a very different approach to market research. He believes that what matters most is to tell the people what they want to hear and not what you want to tell them. Bob Garfield criticizes most companies for failing to come up with proper advertisements. Many companies try to make an emotional connection between their products and their consumers. Nevertheless, only a few of them have managed to do so, for instance, the Coca-Cola Company. According to Garfield, everyone is a persuader. He asserts that there has been a shift in the purpose of advertisement; the current mission of advertisement firms is to induce customers to persuade themselves.
Consumers are always misled due to the fact that many advertisements and campaigns often lead them to misinterpret facts. Dr Luntz, however, disagrees with this notion. He believes that even though words are changed, these ideas are already there and so the use of different words which the people believe is truly told. He asserts that product advertising is a good thing since it satisfies consumer needs. Nonetheless, he disagrees with lying. He agrees with the fact that political advertising continually gets worse and is full of lies. According to him, it is corrupt because politicians say what they can just to get votes.
Garfield also points out unsuccessful advertisement where the message that is meant to be passed across becomes confusing. As such, not enough information is passed across to consumers. This he says in referring to an ad by sharp that says ‘If Seeing Is Believing Is Not So Bright in Its Messaging’ (Walden, 2007). The consumer in the long run won’t get to understand the true meaning that was intended for.
There is a kind of a cultural crisis that is brought about by advertising whereby people are forced to do things that they are not familiar with. One advertising professor once said that TV ads have become more crowded and so advertisers should look for other means of advertising. Every old safe haven has been intruded by ads. The save havens include schools and churches. As such, it is accurate to say that we live in a world of propaganda. Advertising is just but a commercial form of propaganda, though it wants no contradiction. People should ask themselves what content makes the advertisers to feel better. What advertising wants to attain is to make us become addicted to the products that are being advertised. Advertisers usually want to make people believe that consumption is the only way to live (Walden, 2007).
Media critic Mark Crispin Miller analyzes the claim by the champions of advertising; that advertisement is a form of democracy because people are given the power to choose. According to him, this argument is wrong and skewed. To him, advertisement has to do with a very narrow realm of daily life. In the political realm though, democracy involves participation, dissent and taking civic responsibility seriously. Consequently, it is not really accurate to say that there is democracy in advertising. Moreover, it is also not right to say that advertising is democratic since it only appeals to people who can afford to buy the things that are being advertised. Therefore, it only addresses the population that has an amount of disposable income. In conclusion, it is not wrong to claim that media nowadays has become corrupt. It has failed to fulfill its obligation of informing the masses.
Shirley R.
Casper, WY
|
|
|
I would be honored to recommend your writing service to all of my friends. I don’t usually recommend anything unless I truly believe it to be a good thing. EssaysEmpire.com is a good thing! |
Rob B.
Tulsa, OK
|
|
|
I needed APA formatting, EssaysEmpire.com’s writers gave me APA formatting. I needed 2000 words. EssaysEmpire.com’s writers gave me 2000 words. I needed an A+ on my paper to bring up my GPA. EssaysEmpire.com gave me a paper that got an A+. I am a happy person, thanks to EssaysEmpire.com! |
Steve Y.
Ft. Worth, TX
|
|
|
I would just like to say that I am tremendously happy with the two papers that were written for me by the EssaysEmpire.com writers. They were just what I ordered….only better. |
Trilly M.
Spokane, WA
|
|
|
I just had to let you know how much I appreciated receiving a paper back that was of quality that high. I will recommend your writing service to other people I know. You guys do great work. |
Grace G.
London, UK
|
|
|
I was quite satisfied with the results of my paper order. EssaysEmpire.com sure has some good writers! I thought it might just be some college kids who were writing in their spare time to earn some extra bucks. No! EssaysEmpire.com hires legitimate writers. They all seem to be well educated and intelligent, too. My paper was terrific! |
Sylvia S.
Ardmore, OK
|
|
|
Dear EssaysEmpire.com, Over the last couple of years, I have used your writing service for a total of five times. I have never had the same writer twice, but I have had excellent results with the writers who were assigned to my projects. I could easily recommend you guys. You’re the greatest! |
Glynnis H.
Ft. Smith, AR
|
|
|
Hello! I just had to stop what I was doing to let you know how grateful I am that I found your excellent writing service. I have had to use you three times now, and each time, I have been 100% satisfied with the work that you did. Your writers are absolutely outstanding. I am very, very happy with everything you have written for me. |
Sarah H.
Brooklyn, NY
|
|
|
As always, I can count on EssaysEmpire.com to never let me down. I had to place an emergency order and was worried that I had not given the writer enough time to do a good job. I was wrong. They did a tremendous job! Thanks ever so much! |
Mike G.
Rochester, NY
|
|
|
Your writing service is different from other writing services. Yours is the only one I have ever dealt with that I can truthfully say is legitimate. The staff is very professional. The writers are the best in the business. I am pleased with the results of my last three orders and plan to return for more soon. |
Barry M.
Seattle, WA.
|
|
|
BRAVO! EssaysEmpire.com has done it again. I have just received another A+ for an EssaysEmpire.com paper! Thanks!Thanks! |
Alexandra Z.
Dallas, TX
|
|
|
I am sitting here reading over what your writing service offers and I just realized that you are the only one that offers free rewrites and full guarantees on your work. This tells me that you are an honest company that I want to do business with. |
Royce B.
Dallas, TX
|
|
|
It is so refreshing to work with a writing service as professional as EssaysEmpire.com. Everything from your website, to your customer service workers to the writing itself, is top rate. I recommend you highly to anyone who will listen. |
Carolyn C.
Norman, OK
|
|
|
My paper was completed 3 days earlier than I had requested it. It needed no revisions and was much better than I had imagined. Thanks, EssaysEmpire.com! |
Marcus H.
Eugene, OR
|
|
|
You’ve done it again! Every time I order a paper from EssaysEmpire.com, you top the last one. This latest one was the best yet. I truly do appreciate the fact that you offer such high quality writing. It never fails. With some of the other writing services online, you ever really know what you are going to get. Sometimes, they just sell you a paper that someone else has already bought. I never have to worry about things like that happening when I use EssaysEmpire.com. |
Enrico V.
San Diego, CA
|
|
|
I was really happy about the speedy turn around time for my paper. It is rare to find a writing service that can write things so quickly without taking away from their quality. Hats off to EssaysEmpire.com! |
Tiffany E.
Monroe, LA
|
|
|
I am 100% satisfied with the writer that you assigned to my project. This person understood exactly what I needed, even though I’m not the best communicator and the instructions were tedious and difficult. I felt certain I would have to send my paper back for a number of revisions, but I didn’t. The writer was able to convey exactly what I wished to express and he did it in record time!Thanks for everything. EssaysEmpire.com is the greatest! |
Phil E.
South Hadley, MA
|
|
|
So often, when one deals with customer service, he or she is treated rudely. That was not the case with EssaysEmpire.com. The agents were helpful and friendly, knowledable and concerned. I, for one, was astounded with their competence. When it came down to the actual written material that I ordered, it was much better than I had anticipated. There are clearly some expert writers who work for EssaysEmpire.com. I would rate this writing service as exceptional, 5 stars out of 5 stars. I will happily return when I need help with another written work. |
Benjamin P.
Beaumont, TX
|
|
|
Thank you for your diligence! Your writers got it right down to the last word! I appreciate how closely they paid attention. |
Bruce R.
Tulsa, OK
|
|
|
Thanks for everything. You guys know how to write so well! I will call on you again in the future. |
Pierre W.
Memphis, TN
|
|
|
There are four things that I look for in a good writing service. #1. They have to be fast. A good writing service won’t miss an important deadline. #2. A good writing service will let customers actually talk to the writer who is working on their customer’s papers, so the customer can work out important details. #3. A good writing service will have a user-friendly website that is easy for the customer to use and #4, a good writing service will offer quality guarantees. EssaysEmpire.com meets all of this criteria and more. EssaysEmpire.com is the best writing service and has the reputation to prove it. I wouldn’t even consider using another writing service since experiencing the excellence that is EssaysEmpire.com! |